The decision to implement a team uniform is often a debatable one. However, there are 3 distinct reasons you should consider uniforms.

Firstly,  it benefits you; secondly for your business,  and most importantly your customers will love it too!

What’s in it for you?

A uniform can compliment  the rest of your branding. It can easily align with the messages you are selling or the culture you are projecting/creating.  Your staff will be walking advertisements for your business and often performance is enhanced as they and work with a little more pride and importance. Also check out FBT opportunities!

What’s in it for the team?

Sense of unity, increase team spirit and don’t forget that when they don that uniform at the start of their shift, it triggers a psychological phenomenon of “lights, camera,action” a  Ready for work  signal. A uniform has real positive impact on behaviours as staff are more conscious of their actions and the impact that they may have.

What’s in it for your customers?

As customers, I’m sure you’ve all experienced searching for assistance, only to find that the person you approach is another customer!  A distinctive uniform  identifies the staff immediately.  A fashionable, trendy uniform adds atmosphere and “ambiance” to your venue.

Check out the great uniforms from The Corner Restaurant in Clarence Street, Port Macquarie… just a simple, fashionable apron adds that special something don’t you think? http://www.cornerrestaurant.com.au

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It’s always the simple stuff!

It’s the customer experience that really matters; it’s the little, thoughtful gestures and the extra service and that smile that lasts and lasts in the customer’s memory.

Yesterday my colleagues took me out for a very special  birthday celebration to a newly established Port Macquarie restaurant, Sea Salt.

Sea Salt were unaware that is was a birthday lunch, however,  when our host, Andrea, realized that it was a special occasion, she immediately engaged  with us in warm and personal way. In fact, we felt that she was providing us with more than the ordinary, expected service, she was providing us with “little, yet meaningful gestures and service”. Here are some of her “extras”

• Guests normally go to the counter to order, yet Andrea was more than willing to take our orders from our table
• She organised the pouring of champagne immediately – she could sense our urgency!
• Her positive attitude  helped to bolster our happiness as she responded sincerely to our jokes and joined in our party spirit
• Andrea did not interfere or interrupt our flow of conversation instead, allowed us privacy when needed
• She organised the tiniest birthday cake and candle – too funny!
• Lastly, at our request and without fuss, our Barista Marie,  added individual Alchemy Cordial products to our coffee! (check this out www.alchemycordial.com.au if interested in stocking these great flavors) I particularly loved the Coconut! 

In fact Andrea and her staff made us feel so welcomed  – we really did feel “at home” and kinda special! and YES we will return and tell others to go there too!

Thanks!

This quote from  Jay Denzi exemplifies the service we received…

Your your smile is your Logo; Your personality your business card; and how you leave others feeling after having an experience with you, becomes your trademark! 

Ivana Agapiou

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