There is a myth that social media in particular Facebook, can be private and that personal views and opinions will not be judged by others.

Some feel that they can “free fall” and spill out their anger and annoyance about any subject matter no matter how stupid, sensitive or controversial.

More and more people are entering the social media space and research shows that more time spent on this than reading emails.  We can now communicate directly and publish proflically.  Due to the massive growth in social media, lines between personal, professional, business and social are very blurred….who you are;  how you behave (what you post) says volumes about you.

Is the image you’re portraying – appropriate and inappropriate? What can be public?what needs to be private? what is guiding your decisions to post certain items? what outcome are you seeking?

Think about what ideas and notions pop up as soon as someone hears your name? This is known as your “personal brand”.  A ‘personal brand’ is in many ways synonymous with who you are. It refers to the way other people see you. Are you trustworthy? What do you represent? What do you stand for?  If you’ve been around for a while you’ve probably already developed a personal brand. People recognize your name,  and often your name is followed by a “Tag line” like, Oh Ivana, she is very intelligent … so what are you doing on FB to ensure that your tag line is congruent with your image? If you’d like to make it stronger you do need to explore your life purpose/ principles/ and perceptions others may have as well as how you see yourself.

A good place to start is  based on Author, Steven Covey, in  7 principles of highly effective people. Explore  your life purpose and your core values and principles. He says we need to start with the end in mind…. how would you like to be thought of when you are no longer here? Yep… what do you want to scribe on your headstone?

If you think that your posts are private, regardless of your settings….they are not. You cant control what others will say or do with what you have posted.

Most importantly if you behave as if you were face to face when posting, you may re-consider your actions…. always rememeber what your Mother taught you about manners. Once you press POST… it’s out there forever..

Think of FB as entering a room full of friends, some of whom may or many not agree with your opinions and some you may not want to offend.

Ivana Agapiou

Eather Recruitment Pty Ltd

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We are currently updating our on-line communication strategy.During this process we discovered that it’s really not that easy!

Through our recruitment experience we are seeing  more and more employees who are seeking best fit –checking for a values alignment, same work ethos,  and they are not willing to compromise

Many of you check Face Book (FB)… for either family, friends, potential employees and employers – do you always see the best image portrayed?

Implementing a Business Linkedin page and Facebook has made us realise we need to tread carefully and ensure that our precious image and branding is intact.

So what is Social media marketing ?  firstly, there is more time spent on accessing FB than reading emails! It’s a way to communicate directly to our /your clients – taking the power away from Publishers back to us/you!

Due to the massive growth in social media – The lines between personal, professional, business and social are blurred….who you are; what your business values are; how you behave and communicate is now so visible and so accessible to so many.

What is your Brand? – personal/private and business/company culture in total Alignment? do you have conguency? If not, it may lead to credibility issues and your fans left wondering about you…

Is the image you’re portraying – self-serving – social and/or anti-social – Appropriate and inappropriate? Does it pass the NAN test? that is – if my Nan has a look, will she approve?

Happy Social Media everyone!

Ivana Agapiou

Eather Recruitment Pty Ltd

The post Social Media and Blurred Lines or Image Clarity? appeared first on Eather Recruitment.

Do you portray authenticity? what is your personal brand?

what are you doing to enhance or even align with the image you want to project?  Your Job  and career prospects may depend upon this!

Due to the massive growth in social media – The lines between personal, professional, public and private business is becoming more blurred….who you are; what your business values are; how you behave and communicate is now so visible and so accessible to so many.

A ‘personal brand’ is in many ways synonymous with your reputation. It refers to the way other people see you. Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What words pop up as soon as someone hears your name? What is your “tag line”? and is this Tag line congruent with your business message?

If you’ve been around for a while you’ve probably already developed a personal brand. People recognize your name, what you’re working on, what you offer and what you’re about. That being said, your personal brand might be a little weak and disjointed. If you’d like to make it stronger you do need to explore your life purpose/ principles/ and perceptions others may have as well as how you see yourself.

Here are some FUN, sometime deep but fruitful questions for you to help identify your image bran… like

If I was a car, I would be a

Because

If I was an animal, I would be

Because

Words I believe other people currently use to describe me are

Three main or key themes, of my personal identity are

Draw a suitable logo that depicts your identity

My life purpose…

My key principles that drive my life purpose are….

Perception – what are the key descriptors for my personal branding?

How can I promote my personal brand image?

Internal – some words that I use to describe myself

What I will place in my epitaph? How would you like to be remembered?

My unique personality leads me to consider the following colour/s

Ivana Agapiou

Eather Recruitment

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